by Alan | Aug 1, 2015 | Ideas, Indiegogo, Invention, Keys to Success, Kickstarter, Licensing, Paths for your product, Strategy, Wow factor
In the previous blog Situations and Solutions – Moving Forward, Part I, I described a couple of solutions or paths forward for a person with lots of ideas and no (or very little money). Let’s consider a different scenario and potential solutions....
by Alan | Jul 30, 2015 | Culling ideas, Ideas, Invention, Keys to Success, Lambert & Lambert, Licensing, Paths for your product, Strategy
Want to take on a challenging and risky business venture? Great, become an inventor! Typically, less than 3% of all patent holders every profit from their inventions. Inventors who choose to launch their own business venture around their product will immediately face...
by Alan | Jul 26, 2015 | Ideas, Invention, Invention marketing companies, Investors, Keys to Success, Licensing, Royalty rates, Strategy, Why inventors fail
Many promising inventions fail to achieve success in the marketplace. Why? There are many reasons. In today’s blog, I want to discuss three key pitfalls that can and must be avoided for an inventor to achieve success with his or her product. Below are three...
by Alan | Jul 23, 2015 | Benefits are easily demonstrated, Keys to Success, Licensing, Marketing, Product success, Success rates, TV testing, Web testing, Wow factor
In the previous post I stated: The PedEgg product has earned over $450 in revenues since 2007. It is just one of many DRTV product successes. Below is how the sentence should have been stated: The PedEgg product has earned over $450 million in revenues since 2007. It...
by Alan | Jul 19, 2015 | Benefits are easily demonstrated, High profit margin, Keys to Success, Licensing, Marketing, Product success, Success rates, Wow factor
Internet-enabled gadgets from laptop computers, to tablets, smart phones and now smart watches give us instantaneous and continual access to news, sports, and content of every ilk imaginable. Who needs TV any more? TV as we know it is dead, right? Wrong! According to...
